Consumer data is now valuable, which makes it a target for abuse and crime. Data privacy decides how to protect data based on its risk.
Data privacy is the practice of deciding what personal information you hold, why you hold it, and how much protection its sensitivity really demands.
Customers and partners judge you by how carefully you treat their information, and regulators increasingly do the same. A quiet privacy failure damages trust in ways that are slow and expensive to repair. Much personal data ends up with suppliers and platforms you do not control, which is why vendor risk management belongs in any serious privacy program.